MCKINNEY DECK TEMPLATE
Following McKinney’s 2025 rebrand, I developed a comprehensive deck design system that brought their refreshed identity to life. The 400+ presentation template enhances how the agency presents it’s ideas, capabilities, & creative work.
DESIGN PILLARS FOR THE TEMPLATE
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ALIGN ALL ELEMENTS TO A STRICT SWISS GRID FOR CLARITY & CONSISTENCY
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USE A MONOCHROMATIC COLOR PALETTE WITH STRATEGIC POPS OF COLOR
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LEVERAGE SCALE & WEIGHT TO CREATE VISUAL HIERARCHY
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LEAD WITH IMAGERY TO PROPEL THE STORY FORWARD
CUSTOM ISOMETRIC SHAPE SYSTEM
To enhance McKinney’s presentation template, I designed a custom set of 30 icons built on the same isometric grid as the new McKinney logo, anchored by precise 20-degree diagonal lines. Each icon was wrapped with AI-generated textures inspired by patterns found in nature & recolored to match McKinney’s new color palette. This approach allowed the icons to feel both vibrant and organic, reflecting McKinney’s mission to help their clients refuse to be ignored.
By drawing from natural elements, I sought to mirror McKinney’s human-centered ethos. Just as nature is the foundation of all life, McKinney’s work is grounded in empathy and strategy in order to understand people to capture and hold their attention. The icons embody this intersection of creativity, community, and attention.
THE DECK TEMPLATE ACTS AS A LIVING TOOLKIT, SO THE AGENCY CAN SWEAT THE STORY & NOT THE DESIGN.
Ultimately, this deck template embodies McKinney’s ethos to refuse to be ignored. It gives every presentation from client presentations to new business pitches a distinct voice that feels both consistent and alive. The result is more than a template; it’s a storytelling engine that helps the agency show up with confidence, empathy, and unmistakable McKinney energy.
McKinney
Presentation Design Template
Year
January 2025